When it comes to startups, you can choose a couple of paths: Take the road more frequently traveled or go where no one else seems to have tread. The decision is based as much on logic as it is on gut instincts.
Do you want to tap into a unique niche in the marketplace? Are you able to locate the need for a product or service that doesn’t yet exist? On the other hand, you may prefer to research an already-established commodity and present it in a […]