What does The Honest Company have that Procter & Gamble envies? The ability to home in on a distinct niche in the market — in this case, eco-friendly baby care and household products — and gradually build its market share by chipping away at the larger competition. This idea of “unbundling incumbents” can also be found in companies like Uber and Airbnb, and it is encouraging other startups to follow the same path.
Business Advisers of Cleveland has helped many female entrepreneurs get companies or organizations off the ground. In its ongoing relationship with Bad Girl Ventures, BAC has assisted in turning many a fledgling organization into a bona fide business.
It’s no secret, though, that men dominate the entrepreneurial world. Entities like Bad Girl Ventures seek to boost women’s prominence in the business world by providing a launching pad for ideas. BAC’s role often is to nurture those ideas and help entrepreneurs transform them into reality.
An underlying question can safely […]
There are many ways for startups to get noticed. The tried and true methods of pushing a new business forward continue to garner strong results. But the secret to better results might be in finding others to pull your business idea to market.
This article from Entrepreneur lists five effective ways of sending a startup to market.