Note: We asked several BAC mentors about the single-most effective piece of business wisdom they’ve shared with aspiring entrepreneurs. This is the third of their reflections. In this post, Bob Bathgate, veteran marketing and sales professional, explains in his own words how important tact is when delivering criticism to eager entrepreneurs.
“A good percentage of the time, we have to give bad news tactfully to our clients. There may be things they can’t overcome just yet. We tell them to think about it some more, get their business […]